31% of Investors Trust AI for Financial Guidance

Ronik
By Ronik - Founder 2 Min Read

A new survey reveals that 31% of investors would follow financial advice from AI without double-checking. But experts warn the trust might be misplaced.

August 25th, 2013: Nearly one out of three investors would trust artificial intelligence (AI) to be their financial advisor, according to a survey by the Certified Financial Planner Board of Standards.

Specifically, 31% of those asked said they would use financial advice from generative AI without checking with another source first.

Screenshot of the original study done by Certified Financial Planner Board of Standards.
Screenshot of the original study done by Certified Financial Planner Board of Standards.

Generative AI, like ChatGPT, uses special methods to create new content. This can be art, music, or in this case, financial advice. But the advice might not always be right.

Kevin Keller, the head of the CFP Board, said that AI’s advice isn’t always correct. He added, “It’s the Wild West out there.”

An interesting finding was that older investors, those 45 and older, trusted AI more. 62% of them were “very satisfied” with AI advice, compared to only 38% of younger investors.

Michael Kitces, a Certified Financial Planner, said it could be hard to know what to ask AI, especially with your life savings at stake. He asked, “Have you tried logging into ChatGPT to ask it questions only to find yourself sitting there wondering, ‘What should I ask an AI chatbot?'”

Image shows AI as the very trusted source for financial advice.
Stats by Certified Financial Planner Board of Standards.

Even though AI like ChatGPT is becoming more popular, experts say that people who use AI for financial advice should still check the information.

The saying “trust but verify” is a good rule to follow.

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Ronik
By Ronik Founder
Ronik Patel is a dynamic entrepreneur and founder of Weam.AI, helping businesses effectively integrate AI into their workflows. With a Master's in Global Entrepreneurship from Babson and over a decade of experience scaling businesses, Ronik is focused on revolutionizing how organizations operate through Weam's multi-LLM AI platform. As a thought leader in AI and automation, Ronik understands human-centric digital transformation, and it's time we explore the innovative collaboration ability of AI plus Human to create more engaging and productive work environments while driving meaningful growth.
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