- Amazon Q is designed for corporate use, assisting with internal tasks and adhering to company data security protocols.
- Powered by the Bedrock platform, Amazon Q integrates various AI models and is priced at $20 per user per month.
- Amazon's expanded partnership with Nvidia and investments in AI infrastructure indicate its strong commitment to advancing AI technology.
November 29, 2023: Amazon, a dominant force in cloud computing and e-commerce, has unveiled its latest innovation, Amazon Q, an AI-powered chatbot designed for workplace assistance.
This move places Amazon firmly in the ongoing race to harness AI tools for practical business applications.
Amazon Q, developed by Amazon Web Services, is tailored not for the general public but for corporate environments, aiming to streamline daily office tasks such as summarizing documents, processing internal support tickets, and clarifying company policies.

Amazon Q enters a competitive market, challenging existing corporate chatbots like Microsoft’s Copilots, Google’s Duet AI, and ChatGPT Enterprise. Adam Selipsky, CEO of Amazon Web Services, expressed confidence in Q’s potential as a valuable work companion for millions globally.
Unlike consumer-focused AI chatbots, Amazon Q emphasizes data security and privacy, critical concerns for businesses. It integrates seamlessly with existing corporate security protocols, ensuring sensitive information remains protected.
For instance, if an employee in a specific department doesn’t have access to certain company data, Amazon Q will respect these restrictions and not divulge sensitive information beyond its programmed allowances.
Amazon’s foray into AI has accelerated recently, with significant investments like the $4 billion commitment to Anthropic, an AI startup, and the development of advanced computing chips. Furthermore, Amazon introduced a platform earlier this year granting customers access to diverse AI systems, bolstering its position in the AI domain.
Amazon Q operates on Bedrock, an Amazon platform that combines various AI systems, including Amazon’s Titan and models developed by Anthropic and Meta.
The chatbot’s name, ‘Q’, is inspired by its conversational nature (stemming from ‘question’) and references to the ingenious character Q from the James Bond series and a powerful entity in “Star Trek.”
The service’s pricing begins at $20 per user each month, competitively positioned against Microsoft and Google’s enterprise chatbots, which are priced at $30 per user monthly.
At its annual cloud computing conference in Las Vegas, Amazon also announced plans to enhance its AI computing infrastructure and expanded its partnership with Nvidia.
This collaboration includes building what is touted as the world’s fastest AI supercomputer, using new Nvidia chips based on Arm’s processor technology, a shift indicating potential challenges for traditional microprocessor suppliers like Intel and AMD.