AI in Social Media Marketing: An Efficient Content Generation Workflow

During our weekly brainstorming sessions, our team spent hours on social media looking for new marketing strategies to help my product reach the masses. We’re sure you want it too, right? Rather than reaching out to prospects on LinkedIn, you wish they could reach out to you. 

Sometimes the strategies we discover are great, but sometimes they are missing a bit of actual information specifically when it comes to the use of AI in social media marketing.

Don’t believe me? Just try to search on YouTube; “LinkedIn account growth strategies for business”. The results you will find are not up to expectations. Also not sure if following those strategies will lead me to fruitful results. We are not trying to say they don’t work. We’re just so sure there is another way to use AI in social media marketing.

Strategies to Use AI in Social Media Marketing 

So here we are going to follow those strategies. But we will also formulate my strategy just to be on the safer side. A strategy that will contain the use of AI in social media marketing and generating content for LinkedIn.

Here is what our content generation workflow will include:

• Strategic Content Foundation
• Content Strategy Framework
• Daily Content Workflow
• Content Creation Schedule
• Content Calendar
• Content Distribution Strategy
• Performance Metrics
• Tools Integration
• Best Practices

Now let’s see if we can use AI in our team’s content generation workflow.

Exploring Content Foundation with AI

The core foundation of any social media content contains five primary points to consider. Let’s find a content approach for a product. Also along the way, we can explore the basic applications of AI in social media marketing.

Take an example product name: “Pre-Mac” (an instant mac & cheese fast food product)

We took help of ChatGPT 4o in Weam AI and here are the results with amazing insights. take a look:

Such information sometimes is tough to discover. However, once you do have all the information it makes creating core content themes much easier. If you are wondering what core content themes are, let’s move on to developing one for “Pre-Mac”.

Framework for AI in Social Media Marketing

A content strategy framework unveils the type of content you are about to produce. It sticks to an idea. Sure, creating core themes will only give us a slight framework of every content we will be dishing out. We believe the idea can consider your primary pillars mentioned above. As for how to use AI to create social media content, maybe core themes are the starting line.

• Our team asked ChatGPT 4o in Weam AI to provide me with core content themes.
• The condition was we’d have to use information gathered while exploring the primary pillars.
• To be specific the reason was we wanted to create an information pit.
• And play with my LinkedIn account around that information pit.

The results were quite amazing if you ask me:

So as you can see how it provided me with ideas for building narratives around the theme. Focusing on the unique value proposition is important for any digital agency. And that information about USPs can come in handy while we are using AI to generate social media content.

The themes were like a guidebook for generating content for my product. I mean who would’ve thought the application of AI in social media marketing could start with making it efficient ideating assistance?

Workflow of Using AI in Social Media Marketing

Now generating content is a funneling approach. We start exploring the bigger pool and then funnel down to a specific niche in terms of content.

For example:  Pre-mac’s mac & cheese belongs to food & beverages.

This can be done through by following simple steps such as:

• Market Research: To be specific about trends. Are my instant mac&cheese a good option for my customers? If yes, why?, If no! Why not?

• The Why: Analyzing competitor posts, industry reports, and LinkedIn group discussions related to food, nutrition, convenience meals, and lifestyle.

• Brand Positioning on LinkedIn: Let’s define which group my brand belongs to on LinkedIn. It should answer the “What is my brand?” question

• The What: For Pre-Mac&Cheese, we will consider quick gourmet style meals that are easily available for busy professionals, like Surreal cereal. Busy professionals often need quick and easy meals. Hence I believe they are spending hours to perfectly resonate with their one group of audience on LinkedIn.

• Content: So I am going to align my content based on the research. Firstly I will craft content by picking just one particular pillar.

• The Which: Highlighting the convenience feature. How our product aligns with our audience’s fast-paced lifestyle.

• Generating Content: I will take help from Generative AI tools. The reason is I want to produce content efficiently. Don’t misunderstand me, I don’t want to mass-produce content, I want to make my work easy. That’s one rule when you practice the use of AI in social media marketing; never mass produce content for the sake of just uploading it.

• The How: Focusing on various forms of content. For the beginning let’s look at four categories of content; Long posts/articles, Visual Content, Engagement Posts, Networking & Partnership. Which lets me focus on generating Visual content.

Exploring the Application of AI in Social Media Marketing 

Before diving into generating engaging content I want to prepare a content schedule. Making sure I am on the right path while learning the application of AI in social media marketing for my fictional brand. We can take the help of ChatGPT in Weam AI again and the result is presented in the video below.

Content Calendar

The prompt I used was simple:

We’ve picked only one format which is visual content for engaging posts for LinkedIn. Suggest me content schedule for Pre-Mac&Cheese For the beginning we want every post to highlighting the convincing factor of easy to prepare the meal i.e. is our mac&cheese

The Result: My Content Creation Schedule

A Simple Workflow for Content Generation with AI

Remember using AI in social media marketing to generate content is about:

1. Solidifying your research area about your brand.
2. Following specific steps to generate content.
3. Evaluating your results and working on them again.

Remember not to mass produce and fill your feed with synthetic data.

As a social media manager your content generation workflow will include the following steps:

Step 1.  Research & Ideation

First we are going to generate 10 LinkedIn posts to understand what kind of output we get.

Prompt:

“Generate 10 LinkedIn post concepts highlighting the convenience of Pre-Mac&Cheese for busy professionals”

Just the prompt won’t do the trick, we want to explore the event further. So here is additional information that goes with the prompt.

• Analyze trending professional hashtags
• Identify pain points around quick meals

The Results: Content Generation Weam.Bot

Step 2. Content Creation Process

The step indeed will include the content schedule we prepared.

Here’s the catch: this task is repetitive and we don’t want to spend more time on this. Sure we want 10 LinkedIn post ideas based on scheduled content but you do the math 20 posts with 20 content ideas. It’s like 400 concepts we’ve to create and review.

So we will use Weam AI’s custom bot feature to make a bot for repetitive tasks.

Information we defined while making a custom bot:

• Name
• System prompt
• Goal
• Instructions

The following instructions and much more is available: read out how to build a custom GPT using Weam.

The Result: LinkedIn Posts.mp4

AI recommended guidelines for posting

• Content Calendar & Scheduling
  • Recommended Posting Frequency: 3-4 times per week
  • Best Posting Times:
  • Tuesday-Thursday, 10-11 AM and 1-2 PM (Professional peak hours)
• Key Metrics to Monitor:
  • Impressions
  • Engagement Rate
  • Click-Through Rate
  • Comments and Shares
• Monthly Review Process
  • Analyze performance metrics
  • Refine AI prompts
  • Adjust content strategy
  • Experiment with new content formats

Did You Find it Helpful?

The use of AI in social media marketing has some good landscapes to explore. Capabilities like content generation, audience insights, and personalization are top of the list. Using AI for a few brands is like bringing a disciplined approach to enhancing creativity. Robust strategies that help connect brands with their audiences in more meaningful and impactful ways.

Hope we helped you by providing a base reference for starting to generate content using AI for your social media marketing workflow.  For digital agencies, a strategic partnership between AI & Humans can open up doors to amazing marketing strategies.

Soon, we will see a new phase of integration of AI as a helpful assistance for social media marketing. Also we do need to focus on using human creativity and technological innovation. A collaboration to create fresh content for your brand. That is what Weam is making efforts towards. We’re helping businesses to adapt AI for their betterment.

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